The BBFC are helping to regulate online music videos by working together with Vevo and YouTube to regulate music videos. They are currently working on a project which they hope to age rate all music videos by artists signed to Sony Music UK, Universal Music UK and Warner Music UK that are unsuitable for younger children (under 12s).
The rating will appear on both the mobile app, and websites for Vevo and YouTube.
The record labels submit to the BBFC any music video by their artists for release online in the UK which they would expect to receive at least a 12 rating. The BBFC then classifies each video, watching it through in its entirety and then assigning an age rating and bespoke content advice (BBFCinsight, for example, strong language, sex references or sexualised nudity) on the basis of the BBFC's published Classification Guidelines. The sort of issues the BBFC considers in classifying music videos include:
- drug misuse
- dangerous behaviour presented as safe
- bad language
- sexual behaviour and nudity
- threatening behaviour and violence
However, the problem with this is that everyone has different opinions, and as times change, so does societies opinion of what is acceptable. So a video may get classified with a rating of 15, but then a similar video a couple of years later may only get classified as a 12.
Also, sometimes this deterrent can actually be seen as a good thing. Children want to buy these Cd's or watch these music videos because it's exciting and rebellious.
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