The video starts off in a graveyard where we see Zombie Taylor and a tombstone with the words Here Lies Taylor Swift Reputation. This signifies that the old Taylor Swift is dead as she has changed her image.
The next shot is a high angle mid shot of Taylor in a bath full of diamonds. In this bath there is a single dollar bill, which is all she got from the sexual assault charges against a DJ who groped her back in 2013.
After this we get a long shot of Taylor sat on a throne surrounded by snakes. She has been called a snake in sheeps clothing multiple times by different people, but repeatedly by Kim Kardashian. She tweeted multiple times calling Taylor a snake, so she has embraced this and used it to create a new image. The chair also has the words 'Et Tu Brute' calved into it which is a quote from Shakespeare's Caeser, when he is being assassinated by his friend Brutus. This shows that even her closest friends are out to get her and ruin her career.
Next she crashes her car and shows off her grammy in this slow motion shot. This is because she wants to show that she doesn't care about anything anymore, and she knows that she is a good singer and that's all that matters.
The next shot shows her and some cats robbing a music industry. This is because she disagrees with how much Spotify and Apple music pay the artists to use their music, so she has decided to get her own back by robbing them. She disagrees with the Apple three month free trial, as this means that the artists get paid even less than usual, as people aren't paying for their subscription.
The next long shot shows Taylor surrounded by dancers wearing 'I heart TS' t-shirts, which was also worn by one of her ex-boyfriends. This is because there is a stereotype that surrounds her which suggests that she only surrounds herself by people who are massive fans of her, who idol her.
The final shot shows Taylor with all of her previous and new personas. They talk a bit and hint at previous experiences in Swifts past, but ultimately they are showing that Taylor Swift has changed.
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