Timeflies - Marketing Strategy

The band Timeflies recently changed their marketing strategy by creating a new image based around AIM. Aim was an AOL Instant Messaging service which was around in the late 90's and early 00's. However, after MSN was introduced, and was free, AIM started to close down as less and less people logged on. AIM was a large part of people's childhood and Timeflies has taken advantage of this and used it to market their latest album.