Jump and Shake - Timeflies
Overview – The song is an upbeat pop song about going out and enjoying yourself. It tries to encourage everyone to make the most of being young as you won't be young forever.
Plot – I want to use Goodwin's theory to create a link between lyrics and visuals. This means that the storyline will follow the day of a male protagonist who is going out and enjoying himself. The video will show a day out of his life. I intend to show his whole day from him getting up and getting ready, to the end of the night.
Purpose – Blumler and Katz Uses and Gratifications theory suggests that people use the media for different things such as diversion, personal identity, personal interaction, or information. I intend to create my music video to provide entertainment. Although the music video will also try and inform the audience to go out and enjoy themselves, it is mainly for entertainment purposes.
Target Audience – My music video will be aimed at 18-25 year olds, as the video will try and tell the audience to make the most of being young. The protagonist is also going to be an 18-year-old male, so the audience will empathise more. It will be aimed at a mainly British and American audience, as the song is in English. However, the context of the music video will also be understandable by people of other nationalities.
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